$15 For A Designer Knock-Off! No Thanks, I’ll Buy Indie – Here’s Why

Made in Akron, not Made in China

Have you seen those clothing boutiques that sell EVERYTHING for $15 or less? Here in California they’re popular in beach cities. {i.e. Laguna Beach, Newport Beach, San Diego, etc.} Yesterday while walking down the street I was compelled to stop in one. They carried some cute items, BUT, I just couldn’t bring myself to do … Continue reading

Customer Service – The Good, The Bad & The Ugly {Plus 5 Tips on How to Excel in the Customer Service Department}

Think back to your recent customer service experiences. Were they good, bad or just plain ugly? I bet you’re quick to recall “the bad” or “the ugly” experiences you had over “the good” ones. That’s just how our brain works. Knowing that, why is it companies, big and small alike, still fail over and over … Continue reading

What’s Your Fantasy?

free to daydream

It’s nice to know I’m not the only one awake at 3:17am on a Tuesday morning. As I type, I hear a couple of guys talking {loudly} in the distance. Its summer and people are living. Nothing wrong with that right? Life is to be lived. Yet somehow, it seems life is passing me by.  … Continue reading

Looking Back at Vim Trousseau

Creating a brand is like birthing a child. I know my fellow Artreprenuers get what I’m sayin’. Growing, feeding and tending to that child is exhausting, exciting, full of anxiety. But mostly it’s fulfilling. Eventually, for one reason or another, you have to let go. Letting go can be tragic, tumultuous, frightening OR liberating. Inspiring … Continue reading

My Beautifiul Delirium {Dandelions}

when I was young every time my brothers and i came across a dandelion {aka “a wish”} we’d pick it from the grass and blow off the seeds. {confession}  i still do this. a little wildflower, so inspiring, a sign of spring – new life. full of childhood memories and novel hopes. what do dandelions … Continue reading